Category: Local Government

Jul 22

Communicating. Source: http://www.nist.gov/tpo/images/Picture-005_1.jpgI came across an article today that I thought brought up an obvious (but much needed) point. The article says that CIO of Michigan gave a presentation and “[stated] that Online tools and social media are now the norm.”

This is an important point that government officials who are resistant to using social media (such as Facebook, Twitter, blogs, etc) need to understand: this isn’t something unusual. It’s what citizens and businesses use on a regular basis.

It’s also valid to point out that, as a government, you won’t be one of the first to use them… so you can learn from others’ successes (and mistakes).

Are Facebook and Twitter new concepts? Sort of… but communication and relationship building was happening way before these platforms came along. They’re just new places to communicate and build relationships. And, they happen to be what many citizens and businesses are using to connect with each other.

And if your citizens (and businesses) are using social media to connect and share information… why shouldn’t you at least consider it?

Yes, you’ll need to first understand the legal side of things and have a plan going into it. But, you won’t be the first to have done so.

What do you think? Does your local government use social media to effectively communicate? Let us know in the comment section below…

Gov't & Technology, Local Government

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Jun 20

On Friday, the U.S. Election Assistance Commission held a roundtable discussion throughout the day on “Voting Goes Viral. Using New Media to Manage an Election and Communicate with Voters“. The archived video of the webcast is available here.

Polling Place - Source: ADA.govAn Introduction

Their premise going into the day?

There are a multitude of social media sources for information about elections and voting. In this rapidly moving, multi-source environment it is more important than ever that there are official resources about voting that the public can rely upon. (source [PDF])

Here’s some interesting statements that are made in the Agenda and Meeting Information [PDF]

There is more information about the event at the bottom of this post

  • The voting public increasingly relies on information that is generated and exchanged amongst themselves, about elections, including the basics of how, where and when to vote. Candidates, parties and voting activists have their own strategic uses of social media. Social media outlets are the platforms in which information about elections is being shared and repeated.
  • Journalists and election officials share a common goal of informing the public about election procedures and election outcomes, and both groups are using social media to inform the public.
  • An important point to make about social media is that it is not a technology; it is a culture. And, yes, it can be scary and unfamiliar to some of us. However, we have to remember our goal – serving voters. They are on Twitter. They use Facebook. And we have a responsibility to go where they are and make sure they have reliable, credible information about exercising their right to vote. Remember, using social media is not about getting a return on your investment; it’s about having conversations with the people you work for. It’s about collaboration, interaction and it is the way business is being done.
  • In an era of dynamic changes in voting technologies, increased voter expectations and reduced budgets, journalists and election officials need to find common ground and explore ways to improve the efficiency and effectives of communicating critical election information to the public. A natural tension between these two groups has been speed versus accuracy regarding unofficial election results.
  • Public Records Office - Source: FEC.govThe social media environment is fast-paced, unforgiving and can be cruel. If you enter it, you will make mistakes, big and small. It’s important to develop a strategy, but also be confident enough to experiment. At the end of the day, election officials should always remember that these efforts are being undertaken on behalf of the public. You want to make sure they have accurate information about how to successfully cast a ballot. Get ahead of rumors and take advantage of this built in early warning system. Get unfiltered feedback, which all true leaders want. It may get weird out there, and it is normal to be scared, confused and excited. But you are helping more people and you are accomplishing your mission.

Insights

The archived video of the webcast is viewable here.

Here are some Tweeted insights from the @EACgov Twitter account from throughout the day …

@jocoelection provides video stream of vote-count process. @DCBEE did a photo journal of the process as it was unfolding. #BReady2012Fri Jun 17 14:29:44 via web


@danachis: “Twitter is the new press release.” Lots of media following county election Tweets. #BReady2012 #voting #EACFri Jun 17 14:55:19 via web


Tips from @danachis on using social media. Use plain language. Avoid jargon. Find a voice. Be friendly. #BReady2012Fri Jun 17 15:09:26 via web


@danachis: Ask why you are engaging, and what resources you have. Web site is critical. FB good to recruit young pollworkers. #BReady2012Fri Jun 17 15:55:37 via web


@ChuckTodd: I want to have election information on poll closures, for example, in real time on Twitter. #BReady2012 #cutthroughclutterFri Jun 17 17:13:56 via web


@ChuckTodd: Media would rather rely on updates from officials than word of mouth. #BReady2012Fri Jun 17 17:16:16 via web


@ChuckTodd: The challenge for #election officials is finding the resources to respond to this new media environment. #BReady2012Fri Jun 17 17:23:18 via web


@ChuckTodd: Officials can build trust in #elections by getting information out that demystifies the process for the public. #BReady2012Fri Jun 17 18:24:07 via web


Tip from Chambless: Develop relationships with media early. Be a resource to them. #BReady2012Fri Jun 17 18:53:01 via web


Tip from @alysoun: Bring journalists in, educate them on the process. Issue fact sheets about it. Delegate communications. #BReady2012Fri Jun 17 18:55:54 via web


@alysoun: Ask yourself: Am I using the right tool? Is Twitter enough or do I need a press release? Does this support my goals? #BReady2012Fri Jun 17 20:12:14 via web


@danachis: Remember that e-mail is still a form of social networking. Web sites are important too. Build on these platforms. #BReady2012Fri Jun 17 14:00:50 via web


More Information About the Event

Their Agenda included the following sessions:

  • Social Media: What Is It?
  • Social Media: Who Uses It?
  • Journalism and Social Media
  • Strategies & Stories from Election Officials

Participants included:

  • Chuck Todd — NBC News political director
  • Lee Rainie — Pew Research Center’s Internet & American Life project director
  • Chris Chambless—Clay County, Florida, supervisor of elections
  • Alysoun McLaughlin — District of Columbia Board of Elections and Ethics public affairs manager
  • Brian Newby — Johnson County, Kansas, election commissioner
  • Dana Chisnell — the Usability in Civic Life Project

Also, see techPresident’s post about the event.

Gov't & Technology, Local Government, Open Government, Tech Tips

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Jun 2

Back in April, this blog asked the question: “How Can Social Media Help Governments Serve the Booming Hispanic Population?” I gave a few ideas then (see the bottom of that post).

Well just last Thursday (May 26th), the U.S. Census Bureau “released a 2010 Census brief on the nation’s Hispanic population”. It’s got some newly compiled data in it. Here are some of the highlights:

  • “Between 2000 and 2010, the Hispanic population grew by 43 percent, or four times the nation’s 9.7% growth rate
  • The Hispanic population growth of 15.2 million people  “accounted for more than half of the total U.S. population increase (of 27.3 million)”

(For some thoughts on “How can local governments better engage the Hispanic population?”, scroll down to the end of this post.)

Where was the population growth?

“The Hispanic population grew in every region of the United States between 2000 and 2010, and most significantly in the South and Midwest.”

  • “The South saw a 57% increase in its Hispanic population” (4 times the 14% total population growth in the South.
  • In the Midwest, Hispanic population grew by 49%” (more than 12 times the 4% growth of the total pop. in the Midwest).

(click here for larger image)

U.S. Census Bureau - Percent Change in Hispanic or Latino Population by County - 2000 to 2010 - Inset

Hispanic growth by State

“The Hispanic population experienced growth between 2000 and 2010 in all 50 states and the District of Columbia.” (emphasis added)

  • “In 2010, 37.6 million, or 75%, of Hispanics lived in the 8 states with Hispanic populations of 1 million or more: California, Texas, Florida, New York, Illinois, Arizona, New Jersey and Colorado.”
  • However, “Hispanics were 16% or more of the state population (matching or exceeding the national level) in eight other states: Arizona, California, Colorado, Florida, Nevada, New Jersey, New York and Texas.”

Hispanic growth by County

  • “The Hispanic population increased to more than twice its size since 2000 in at least one of every four counties.”
  • “Of the 3,143 counties in the United States, Hispanics at least doubled in population size in 912 of them.”
  • “Hispanics were the majority of the population in 82 out of the nation’s 3,143 counties.”

Not where you might expect: “Among the 469 counties with at least 10,000 or more Hispanics in 2010, the top five fastest growing counties were Luzerne, Pa. (479 percent change); Henry, Ga. (339 percent change); Kendall, Ill. (338 percent change); Douglas, Ga. (321 percent change); and Shelby, Ala. (297 percent change).”

Here’s an interactive map of the percent of Hispanics per county for 2010 (*minus Alaska & Broomfield County, CO). Below is a static map of (what should be) the same thing.

(click here for larger image)

U.S. Census Bureau - Hispanic or Latino Population as a Percent of Total Population by County - 2010 - Inset

The quotes above were from here. Here’s the PDF of the actual brief.

How can local governments better engage the Hispanic population?

So what’s the point? Well… many local governments are going to have to serve an ever-increasing population of people who don’t necessarily communicate the best in English. And although this Census data doesn’t discuss language specifically, at very-least, governments are going to have to adapt to helping people with a different culture than what they might be used to.

How can governments better engage these citizens? After all, they too live in the community, run businesses, and pay taxes.

Some ideas:

  • Learn their culture.
  • Find out how they would like to interact with their government. Treat them like you would want to be treated. Some Hispanics would have a much better experience with government if things were in Spanish. And isn’t that key to strong customer service in government: Helping people to have a pleasant experience? In fact, you might even consider hiring customer service personnel who are multi-lingual.
  • Use simple technologies to communicate with them (such as Twitter and Facebook). You might be surprised at how many Hispanics use the Internet and social media. Worried about a “digital divide”? According to a post from the Davenport Institute, they draw the conclusion that Gov 2.0 may actually help engage Hispanics.
  • If you video your local government public meetings and put them online, consider making them available in subtitles. After all, this process could end up saving clerks time. Have an opinion on this? Let us know!
  • For more ideas, see the bottom of this post on the topic of “How Can Social Media Help Governments Serve the Booming Hispanic Population?

Local Government, Miscellaneous

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May 23

The U.S. Census Bureau recently announced the “Center of Population” for the 2010 Census.

What is the “Center of Population”? According to the Census Bureau,

The mean center of population is determined as the place where an imaginary, flat, weightless and rigid map of the United States would balance perfectly if all residents were of identical weight.

So, onto what you’re really wanting to see. Drum-roll please…

The 2010 Center of Population for the U.S. is in Texas County, Missouri (2.9 miles from Plato, MO).

Here’s the official press release about it. Click here for an interactive timeline map of previous centers of population.

Some more information about the history of the Center of Population for the U.S.:

Historically, the center of population has followed a trail that reflects the sweep of the nation’s brush stroke across America’s population canvas. The sweep reflects the settling of the frontier, waves of immigration and the migration west and south. Since 1790, the location has moved in a westerly, then a more southerly pattern. In 2000, the new center of population in Edgar Springs, Mo., was more than 1,000 miles from the first center in 1790, which was near Chestertown, Md.

Here’s the center of population for each state (the black dots on the map below). The map uses data from Census.gov from here.

Local Government, Miscellaneous

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May 12

It’s around that time of year when multiple local elections and primaries are happening. After coming across some posts on a local blog that talks about using social media (posts from that below), I thought it might be beneficial for those in the audience who are elected officials, to have a collection of resources/references to go to when trying to figure out how social media and campaigning go together.

If you have resources to add to the list, feel free to leave them in the comments below!

DATA

How To:

From Their Standpoint: What Citizens Want

Other Resources

This list is incomplete! Please let us know of other resources that we should add… thanks!

http://pewinternet.org

Gov't & Technology, Local Government, Miscellaneous

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